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Based in Vancouver, Canada, Genuine Guide Gear is an independent brand, operated by backcountry skiing and snowboarding enthusiasts. Since the first probe made for mountain guides in 1995, G3 has remained faithful to its origins, designing innovative, durable and reliable products for professionals and mountain lovers.

After 20 years of success in the industry behind them, G3 engineers are not interested in making products that follow market trends but rather questioning themselves to develop the best products for skiers and snowboarders.


With a complete collection of skis, splitboards, sealskins, bindings, poles and safety material, G3’s spirit is that not only are its products safe and reliable, but also easy to use so you can enjoy the snow.

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